The
Pakistani startup TAG Innovation Pvt. is all set to begin its operations in June
as the country’s first digital bank. The CEO Talal Gondal stated that the Islamabad-based
fintech will commence its operations with a limited number of customers and will
begin commercial activities in 2-3 months.
Just
a few days back, TAG was able to raise $5.5 million in a pre-seed round led by venture
capital firms Capital and Liberty City Ventures. The investment is considered to
be the largest pre-seed ever in the Middle East, North Africa, and Pakistan. Additionally,
it has received in-principal approval from the State Bank of Pakistan.
TAG intends to create the first digital retail bank of Pakistan, which enables the
users to open bank accounts via digital onboarding and allows peer-to-peer transfers
to users on TAG or any other bank account in Pakistan. Users will be able
to pay their utility bills and recharge their mobile credit. Not only that but
users will also be given Visa powered debit card which will allow them to do
cash withdrawals or online/offline payments at supported vendors.
According
to World Bank’s data, Pakistan consist of the third-largest unbanked adult
population globally. With about 70% of the adult population without any bank
accounts, this initiative by TAG is considered to be a noteworthy achievement. The
startup seeks to make the process simple which will require just a copy of the national
identification card and a photograph, and thus the account will be opened with three
minutes.
In
April, the State Bank of Pakistan’s governor Reza Baqir appreciated the efforts
being made to enhance the availability of digital banking services within the
country. The State Bank of Pakistan has granted the startup with the provisional
electronic money license which permits it to provide basic banking services
such as online shopping, cash transfer, and debit card.
With its diverse working team of 30 employees which includes former engineers and designers of Google, N26, Twilio, and other leading technology companies, TAG Innovations is determined to provide state-of-the-art digital banking services while complying with the regulatory requirements.
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